The Loyalty Dilemma 🎰
an interactive game by Xeno

The Loyalty Dilemma 🎰

Building the “perfect” loyalty program means picking your battles. Choose the 3 moves you’d ship — every one costs you something. 🎲

🎰 build your program 🎰
pick 3 moves to launch
⏳Your time
0
🥵Team effort
0
đź’¸Margin spend
0
🎲 your program is live 🎲

⚠️ the dilemma you just hit

What each move quietly traded away
    🕳️ The blind spot they share

    ✨ the move that breaks the trade-off

    What if the program just… knew?

    • âś“ spots who’s slipping before they churn
    • âś“ brings them back with the right nudge, automatically
    • âś“ drives repeat purchase, not just sign-ups
    đź“… Book a Call
    Xeno · manage loyalty, not busywork