How US POLO ASSN. Propelled its Marketing Conversions using Xeno Marketing Cloud

Download Now

The objective was clear to maximize the ATV of every customer and driving sales via marketing channels. With the objectives in place, USPA went on to define a campaign strategy and a tracking structure to ascertain the overall impact of the marketing campaign and achieved these with flying colors.

INDUSTRY

Fashion

Result

36%

Of Total Sales Were Contributed By Campaign Revenue During That Period

90x

ROI Was Achieved By USPA On Their campaign budget

About US POLO ASSN.

As the official brand of The United States Polo Association (USPA), the non-profit governing body of the sport of Polo in the United States, U.S. Polo Assn. is bolstered by its worldwide distribution via 1000+ stores. With apparel, accessories, footwear, travel and home goods in its arsenal, U.S.P.A is coveted by men, women and children in approximately 150 countries.

Objective

As the Indian Market still comes to grips with the digital revolution, brands scurry to find a foothold in this digital landscape. USPA harnessed the Digital 2.0 Era and all its possibilities by pivoting to connect and strengthen their relationships with customers.

Solution

Using Xeno’s precise targeting algorithms deep integration with Facebook, USPA set out to engage with its customers, digitally. Each segment was targeted on different social media platforms, with relevant content and communication across multiple channels. Using Xeno’s AI/ML driven solution, USPA could now curate unique 360 degree customer profilesfor all of its 1 Mn Customers. Attributes related to each customers purchasing behaviour like theirfavourite products, preferred channel, Spending capacity, etc., helped USPA to deliver relevantcommunication to each customer.

Campaign

USPA team deployed the power of data, to cater to each customer’s ATV and the following parameters were used to personalise their communication:
• Current Loyalty rewards/points available
• Last purchase
• Frequency of visits
• Discount Behaviour
• Motivator

Result

36% of Total Sales were contributed by campaign revenue during that period. Moreover, USPA achieved 90x ROI on their campaign budget.

Download the case study now!

United States Flag
+1
🥳
Thank you for downloading!
Explore Success Stories
⚠️ Oops! Something went wrong. We couldn't register your response due to some issue. Why don't you try again or email us at marketing@xeno.in?

Still facing issue? Contact us.

See Xeno in action

Maximise revenue from your customer base
Take Xeno for Action    
social media targeting

Complete the form to schedule time with one of our CRM Specialists today!

🥳
Wohoo, here's our first step towards creating magic. One of our CRM Specialists will be in touch with you shortly.

Until then do you want to check out what other brands are achieving with Xeno?
Explore Success Stories
⚠️ Oops! Something went wrong. We couldn't register your response due to some issue. Please try again.
Still facing issues? Contact us.

Close