How Well Do You Actually Know Your Customers? 🔍

6 real-world scenarios. No fluff. Find out if your customer strategy is as sharp as you think — or if there are blindspots quietly costing you.

Question 1 of 6

Your bestselling product just restocked after 3 weeks. Which customers do you reach out to first — and how?

AWe have a wishlist or browse history tied to that product — those customers get a personalised message automatically

BWe'd pull a list of people who bought it before and message them manually

CWe'd send a general restock announcement to our full list

DWe'd just put it back on the shelf and hope people notice

Question 2 of 6

A customer bought 4 times in 6 months, then went completely silent for 90 days. What does your system do?

AThey'd already be in an automated win-back flow well before day 90 — triggered by their drop in activity

BSomeone on the team would catch it and reach out manually

CWe'd notice it in a monthly report and follow up then

DHonestly, they'd just quietly disappear from our radar

Question 3 of 6

You're planning your biggest sale of the year. How do you decide which customers get early access vs the general announcement?

ABased on predicted LTV, purchase frequency, recency, and category affinity — it's segmented

BOur "VIP" tier gets it first — usually defined by total spend

CWe split by city or channel (online vs offline)

DEveryone gets the same message at the same time — why leave anyone out?

Question 4 of 6

If your top 100 customers all quietly stopped buying tomorrow — would your team know within a week?

AYes — we'd get an alert before they fully churned, while there's still time to act

BWe'd catch it in our weekly or monthly review

CWe'd eventually see it reflected in declining revenue numbers

DProbably not — we don't have visibility at that level

Question 5 of 6

A customer visits your website 5 times in a week, looks at the same product each time, but doesn't buy. What happens next?

AThey automatically enter a browse-abandonment flow with personalised nudges — timing and channel are optimised per customer

BThey'd get a retargeting ad at some point

CNothing automated — someone might follow up if they noticed

DNothing happens — we don't have that visibility

Question 6 of 6

You need to grow revenue by 20% next quarter. Where does your strategy actually start?

AWith existing customers — retention, upsell, cross-sell, and reactivation. They're cheaper to reach and more likely to convert

BA balanced split — we invest in both retention and new acquisition

CMostly acquisition — new customers are how we grow

DWe haven't mapped that growth target to a specific customer strategy yet

We help retail brands turn customer data into real revenue — smarter segments, better timing, and more repeat purchases without a 10-person team.