76% of leadership teams have increased focus on CRM marketing post-COVID. Additionally, 21% of leaders are even increasing their CRM technology investments despite the decrease in revenue.
Ironically, while it is clear from the research that marketers by and large know what they want, what they lack is the technological sophistication and know-how to get there. So this report also offers real-world recommendations & examples for improving readiness in a short time period.
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