2020 | Guide for CRM Marketing on Facebook

Leveraging Facebook Ad Network to personalise your CRM Marketing in 2020

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About the Guide

Over the past decade, Marketing has come full circle, and the invasion of digital has totally altered the game for brands. Users of today are evolved and have access to powerful and portable machines at their fingertips. With the advent of social media, digital marketing has shifted from web to the palms of the users. Making it more personal. What you’ll find inside:

What is Facebook Ad Network?

Metrics you should measure, Backed by data

Leveraging Facebook Custom Audiences

The relevance of Ad Format

Why CTA Matters?

71%

of customers say they’re more likely to recommend a company that responds quickly to them on Facebook (social media)

72%

have used Facebook to make restaurant or retail decisions, based on comments and images that have been shared by other users.

62%

read reviews before going out for a meal, a habit that takes precedence over getting directions to a restaurant, or looking at food photos.

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