Join the likes of Join the likes of Tacobell, Mad over Donuts, Barista & Nando’s
Food is all about choices, tastes, and habits. And now there’s one more addition to this list: Personalisation. In the era of digital transformation, your customers expect communication that is personalised and tailored to their needs and preferences.
For example: A customer who has ordered 10 days ago has to be catered differently than the person who ordered 2 months ago.
of restaurant owners have seen a measurable lift in business results from their personalization campaigns
of consumers say encountering content that isn’t personalized would stop them from making a purchase
of customers say they are more likely to shop with brands that provide offers that are relevant to them
Understand what drives each customer to shop with Xeno’s CDP (customer data platform) by creating a 360* view of your customers across stores, e-commerce, loyalty & feedback systems.
Our technology aims at combining customers’ online as well as offline data to create a more holistic customer view. This makes it easier to reach out to customers and enhances engagement. The customer view hence enables us to run more relevant & personalized campaigns for each customer and maximize your ROI.
Identify and categorize your customers into several buckets based on customer personas i.e favorite food product, preferred channels, discount preferences, etc. This allows you to build a deeper customer understanding and personalise campaigns for each and every customer. Hence, not only converting first-time customers to repeat, but also reactivate dormant customers and promote them to repeat customers.
Increase in-store & website sales via personalized cross-channel campaigning. Send across personalized communication to your existing user base, not only via SMS and Email but also by utilising the power of Facebook’s and Instagram’s ad networks for a higher reach and better visibility.
Post COVID-19, many offices have moved to work-from-home, therefore target outlets near residential regions. Segment your audience geographically to promote dine-in offers near in-store outlets. Similarly, identify online shoppers to run delivery-specific offers. Personalize these communications on the basis of their last purchase, day time analysis, frequency, etc.
Loyalty programs encourage customers to visit you again and again to claim their loyalty rewards. Your loyalty program should aim at delighting your customers with exclusive benefits such as free delivery or complimentary dishes. Engage your customers with instant gratification and surprises such as unlocking a hidden reward on trying a new dish.