What does your customer actually remember about you?
Two scenes. Not the whole film.
In 1993, Daniel Kahneman's team had people hold a hand in painfully cold water twice: 60 seconds, then 90, with the water a single degree warmer in the last 30. Most chose to repeat the longer one. The ending rewrote the memory.
What happens in your customer's film?
Tap 5 to 7 scenes in the order they happen. Tap again to remove one.
How does this scene land with your customer?
Pick their reaction. The audience will show you.
Which two scenes survive the edit?
Memory is the editor. It's ruthless.
Illustrative model based on the peak-end rule, not a prediction of your customers' behaviour.
What if the ending changed?
Swap the last scene. Same film, new final frame.
Pick a new ending
Who decides how each customer's film ends?
With Xeno, you do. Its AI reads every customer's signals and picks their next scene: what they hear, where, and when. One customer at a time.
The why
Customers don't remember the whole film. They keep the peak and the end.
The how
So the job is designing the scenes that survive the edit, especially the last one.
The what
Xeno picks each customer's next scene, so every film can end well.