The CRM Trolley Problem — Seven Dilemmas. No Right Answer.
Brought to you by Xeno An exercise in defensible choices
7 dilemmas · ~3 minutes · No right answers

The CRM
Trolley Problem

A runaway campaign is hurtling down the tracks. Both options will cost you something. The question isn't which one is right — it's what you're willing to trade. Pull the lever. Pick the track. Live with the consequences.

RULE 01
There is no right answer. Every track costs you something real.
RULE 02
We score on two axes: short-term Growth, long-term Brand. Both are valid.
RULE 03
At the end, you get an archetype. Not a verdict.
No data is collected. Your choices stay on your device. Mostly because that's cheaper for us.
Your CRM Archetype

YOU SCORED
0 Growth · 0 Brand
▌ GROWTH (short-term) BRAND (long-term) ▐
The unsolicited part

Want us to audit your actual CRM?

No deck. No pitch. 30 minutes with a Xeno strategist who tears apart your segmentation, automation, and lifecycle setup — and tells you where you're trading the wrong things for the wrong reasons. Free, useful, honest.

Built with love and the quiet acceptance of trade-offs · getxeno.com