An interactive from Xeno · about a minute
Your autumn rush is not the result.
The interesting part is what happens after the customers stop coming in.
One cohort. Two decisions. About a minute.
Start with 100 customers.
Every one of them bought from you this autumn. Here is what the next four months do to them.
Autumn. Everyone is a customer.
Your cohort is thinning.
Which customers would you save, when would you intervene, and what would you risk changing to do it?
Pick one. There is not enough budget, or attention, for all three.
Now decide how.
Same group, three ways to act. None of them are free.
That decision changed more than retention.
A retention decision is never only a retention decision.
Retention isn't about keeping everyone.
It's about knowing who is worth keeping, when to intervene, and what action is most likely to change their next decision.
WHAT YOU CHOSE
The next customer decision is already forming.
Want to see what your own customer cohort is telling you?
No deck. No generic demo. Just your customer problem.